&nbsp; &nbsp; &nbsp; 9 <br />Commerce
  • Consumer and Financial Decisions
    • 1.0 Earning an Income
    • 2.0 Borrowing Money
    • 3.0 Managing your Finances
    • 1.0 Factors affecting Consumer Decision
    • 2.0 Consumer Protection
    • 3.0 Types of Payment Options
  • Travel
  • Promoting and Selling
    • 1.0 The Selling Process
    • 2.0 Targeting Consumers
    • 3.0 Applying Selling Techniques
    • 4.0 Current Issues
  • Law and Society
    • 1.0 The legal framework
    • 2.0 Areas of Law
    • 3.0 Access to the Law

Key factors affecting consumer decisions

Chapter 1: The Law for Consumer protection
Picture
You will need:
  • Exercise books

Key Terms:
  • Service
  • convenience

Tasks:
  1. Create the mini-mindmap in your book of 8 factors that affect consumer decisions.
  2. As we go through the powerpoint add to your notes on what each factor is. Support with an example for each factor. 
    1. The videos below can assist you with this 
  3. Choose ONE factor you have a particular interest in and explain why a Consumer needs to be aware of that particular factor. This can be presented as a poster, go-animate, comic strip, role play or small i-movie presentation. 
    1. Define your factor
    2. Give a real life example/case study
    3. Why is it important for the 

SERVICE

MARKETING

PRICE

environment

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