Key factors affecting consumer decisions

Chapter 1: The Law for Consumer protection

You will need:

• Exercise books

Key Terms:

• Service
• convenience
  

Tasks:

1. Create the mini-mindmap in your book of 8 factors that affect consumer decisions.
2. As we go through the powerpoint add to your notes on what each factor is. Support with an example for each factor. 
   1. The videos below can assist you with this 
3. Choose ONE factor you have a particular interest in and explain why a Consumer needs to be aware of that particular factor. This can be presented as a poster, go-animate, comic strip, role play or small i-movie presentation. 
   1. Define your factor
   2. Give a real life example/case study
   3. Why is it important for the 

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SERVICE

MARKETING

PRICE

environment