The Selling process

Chapter 1: Product Differentiation 
You will need:

Key Terms:
  • product differentiation 
  • ethical consumerism
  • Fair Trade movement
  • value for money

Tasks:
  1. Add and define the key terms into your glossary
  2. Read the textbook pages
  3. Draw the Figure (left) into your books and summarise in 2-3 dot points on each factor which differentiates products. Give an example for each factor
  4. Complete activities Q 1-5
  5. Using the poll (left) Discuss FOUR supporting arguments. 

EXTENSION ACTIVITY
There are many methods used by advertisers to persuade consumers to purchase their product. In advertisements features used include: headlines, graphics (images, shapes), music, statistics, quotes, colours and famous people.
  1. View the advertisements below and list the features used in the ads and explain how these features could persuade a consumer to purchase the product.
Chapter 2: Product Promotion Strategies
Refer to bookwork
Chapter 3: The Role of Gender in product promotion
gender_in_product_promotion_activity.docx
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You will need:
Key Terms:
  • sex appeal
  • stereotypes
  • exploited

Tasks:
  1. Copy the following into your books
What is the role of Gender in product promotion?Advertisements guide consumers thinking and behaviour. Businesses aim to maximise sales by developing strategies that best appeal to particular groups. Commercials, billboards and print ads shape the traditional roles in society.

    2. Work through the powerpoint (left) and complete the                      activities in your books. 
    3. Study the three television advertisements in detail.                          Identify the presentation of Genders in the advertisements          by completing the worksheet. (left)