Applying Selling techniques


"Always Coca-Cola", "Taste the Rainbow", Red-bull gives you wiiiiings". Recongnise these phrases? Everywhere we look we are surrounded by a wide range of selling techniques.  These common one line phrases are just one of many selling techniques used by  businesses to catch the attention of customers and , hopefully, make a sale.  As times change, businesses continuously update their promotional techniques.
Tasks
  1. Read Concepts in Commerce Ch 6.6 (p. 173-174)
  2. Complete the following survey question:
3. Give reasons for your answer.
4. Complete Activities (p.173) Q1-2, 4-6 and 8. 
5. Download the following worksheet and complete an analysis of the various coca cola advertisement through the ages. 
coca_cola_annotation_worksheet.docx
File Size: 129 kb
File Type: docx
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Chapter 6: Applying your own Selling techniques.
(Wednesday & Friday's lesson)