&nbsp; &nbsp; &nbsp; 9 <br />Commerce
  • Consumer and Financial Decisions
    • 1.0 Earning an Income
    • 2.0 Borrowing Money
    • 3.0 Managing your Finances
    • 1.0 Factors affecting Consumer Decision
    • 2.0 Consumer Protection
    • 3.0 Types of Payment Options
  • Travel
  • Promoting and Selling
    • 1.0 The Selling Process
    • 2.0 Targeting Consumers
    • 3.0 Applying Selling Techniques
    • 4.0 Current Issues
  • Law and Society
    • 1.0 The legal framework
    • 2.0 Areas of Law
    • 3.0 Access to the Law

Promoting and selling

Businesses need to sell products to generate enough revenue to pay for costs such as wages and rent and make a profit. Businesses use a range of strategies to promote their products and persuade consumers to purchase their products. However, consumers buy particular products for various reasons based on their own personal needs and wants. 


The Commerce topic “Promoting and Selling” analyses a range of strategies that sellers use to promote their products to maximise sales and the impact this has on consumers.

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Term 2 Week 7-9


Term 3 Week 1


Weeks 2-3



Week 4




Students learn about:


1.0 The Selling Process
        1.1 Factors which differentiate products: service, convenience, value, social and environmental
        1.2 Product promotion strategies



2.0 Targeting Consumers
        2.1 Processes used to identify target markets
        2.2 legal and ethical issues associated with product promotion strategies


3.0 Applying Selling Techniques
        3.1 Processes associated with the development and implementation of selling techniques for a particular                        product or service
        3.2 monitoring and evaluating selling techniques


4.0 Current Issues
         4.1 current issues involving promoting and selling goods and services
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