Promoting and selling
Businesses need to sell products to generate enough revenue to pay for costs such as wages and rent and make a profit. Businesses use a range of strategies to promote their products and persuade consumers to purchase their products. However, consumers buy particular products for various reasons based on their own personal needs and wants.
The Commerce topic “Promoting and Selling” analyses a range of strategies that sellers use to promote their products to maximise sales and the impact this has on consumers.
