&nbsp; &nbsp; &nbsp; 9 <br />Commerce
  • Consumer and Financial Decisions
    • 1.0 Earning an Income
    • 2.0 Borrowing Money
    • 3.0 Managing your Finances
    • 1.0 Factors affecting Consumer Decision
    • 2.0 Consumer Protection
    • 3.0 Types of Payment Options
  • Travel
  • Promoting and Selling
    • 1.0 The Selling Process
    • 2.0 Targeting Consumers
    • 3.0 Applying Selling Techniques
    • 4.0 Current Issues
  • Law and Society
    • 1.0 The legal framework
    • 2.0 Areas of Law
    • 3.0 Access to the Law

Targeting Customers

Introduction: 
It is very unlikely that a business will be able to sell its product to the entire market, so they divide markets into specific segments and target their products at these specific groups. Why it is important for advertising agencies/businesses to target specific consumers with their advertising?
Key Terms
Market Segmentation
Target Market
Niche Market
Tasks
  1. Read and summarise the powerpoint (left) into workbooks
  2. Complete the worksheet attached below.
  3. Other work will be done in class regarding this topic
Targeting Consumers worksheet
File Size: 10 kb
File Type: docx
Download File

Legal and ethical issues in promotion

product_promotion_strategies_-_legal_and_ethical_issues_worksheet.docx
File Size: 15 kb
File Type: docx
Download File

Tasks:
1. Complete summary in class
2. Download the 'Legal and Ethical Issues' worksheet below and use the powerpoint to complete notes. 

Extension
1. Read the following article on GenZ: The conservative 'ethical' generation and give reasons why business need to be aware of the legal and/or ethical guidelines when promoting their products. 
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