Targeting Customers
Introduction:
It is very unlikely that a business will be able to sell its product to the entire market, so they divide markets into specific segments and target their products at these specific groups. Why it is important for advertising agencies/businesses to target specific consumers with their advertising?
It is very unlikely that a business will be able to sell its product to the entire market, so they divide markets into specific segments and target their products at these specific groups. Why it is important for advertising agencies/businesses to target specific consumers with their advertising?
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Key Terms
Market Segmentation Target Market Niche Market Tasks
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Legal and ethical issues in promotion
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Tasks:
1. Complete summary in class 2. Download the 'Legal and Ethical Issues' worksheet below and use the powerpoint to complete notes. Extension 1. Read the following article on GenZ: The conservative 'ethical' generation and give reasons why business need to be aware of the legal and/or ethical guidelines when promoting their products. | ||
